diff --git a/target/linux/ar71xx/image/tp-link.mk b/target/linux/ar71xx/image/tp-link.mk
index 1c88f434a62..312152f33a3 100644
--- a/target/linux/ar71xx/image/tp-link.mk
+++ b/target/linux/ar71xx/image/tp-link.mk
@@ -441,6 +441,7 @@ define Device/tl-wr710n-v1
     DEVICE_PROFILE := TLWR710
     TPLINK_HWID := 0x07100001
     CONSOLE := ttyATH0,115200
+    IMAGE/factory.bin := append-rootfs | mktplinkfw factory -C US
 endef
 
 define Device/tl-wr710n-v2